Air Southwest boost business scheme
14.07.08
With a third of Air Southwest’s passengers already travelling on business, the airline is focusing on increasing its premium traffic, chief executive Jim Cameron told ABTN. Its new Business Plus Bonus scheme - where passengers are able to claim a free premium return for every 10 trips - adds to the introduction of the flexible Business Plus fare earlier this year, with its access to several airport lounges.
Air Southwest chief executive Jim Cameron told ABTN: ‘Business Plus has gone down very well so far - we felt that there was something missing within our product range which was mainly to do with flexibility. Around one third of our passengers are business travellers and Business Plus is what they were looking for. That was number one, and number two was looking around for business lounges they could use.’
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