Airport no longer 'international'
12.03.10
Bristol Airport has unveiled a new 'brand identity' as it gets ready to announce a collection of infrastructure changes that will improve passengers’ experiences. As part of the move the airport is dropping the word ‘international’ from its title after 13 years and replacing it with the slogan ‘Amazing journeys start here’.
A spokesman said the title change reflected the confidence of the airport that the expansion of its route system over the last decade meant it no longer needs to stress its international range. International connections at the airport far outnumber domestic routes, and it has the third highest number of international customers outside London - behind Manchester and Birmingham.
However, the airport captures only 35% of the 17 million air journeys the south-west region generates each year, with the rest lost to London. Aviation director Shaun Browne believes the rebrand, together with the airport’s 80th anniversary in May and the opening of a series of infrastructure enhancements from this spring, will help improve Bristol’s share.
Chief amongst them will be a £12 million walkway connecting the terminal to 8 extra aircraft stands on the western apron. Other developments include a £2 million ‘walk-through’ duty free shop, an upgraded fast-track security lane and a new fleet of buses operating an improved Flyer service between Bristol and the hub.
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